Juan Antonio March

Juan Antonio March (J.A.M.), born in Barcelona 1958, is a Spanish Diplomat and writer who has served as Ambassador of Spain to the United Nations and the World Trade Organization in Geneva, Ambassador of Spain to Russia, Turkmenistan, Uzbekistan, Belarus and Armenia. Earlier in his career, J.A.M. served as Director General for Cooperation with Latin America, pushing forward new cultural development programs such as IberMedia, for film, and InterCampus for university exchange. Conscious of the important role that art plays in human development, he encouraged the creation of Miquel Barcelo’s Dome in the Human Rights and the Alliance of Civilizations Room at the United Nations Offices (Geneva). The Dome is now regarded as one of the most emblematic works of art created within the organization. He is also the author of Power & Future: 20 World Leaders (2018) and Wait for Me in Habana (1998).