Once a book has been scheduled with a publication date, our marketing department devise a strategy including a dedicated outreach list in your local area and areas of interest from the context of your book to build publicity and availability of your title. This includes the creation of a press pack and dedicated pitches to reviewers. In the initial short print run, books are available to send to the media or retailers that indicate interest in our titles. Working with distribution partners, books are regularly included in promotions and sales relevant to specific titles. Working with the author collaboratively is important in marketing to build the brand of you and your title, in which a variety of resources are available to you such as handy social media guides and a monthly newsletter detailing upcoming campaigns, you can utilise to self-promote.
Whilst we make every effort to have your book stocked or featured in the media, the decisions are ultimately down to the specific store manager or journalist, in which different factors are taken into account such as interest, demographic, trending topics and available budgets.
Online visibility is paramount to build online awareness as a published author. The digital marketing department regularly strategise campaigns through Instagram, Facebook, Youtube, Twitter and Tiktok, to maximise attention through our followers. Imagery, videos and content are developed on a range of our titles and books are included in social media and website campaigns on our website to boost your books visibility.
Our teams can additionally create a dedicated website or book trailer for you to utilise online. Websites give you the freedom to build your following as an author and book trailers serve as a handy tool for you to use online.
The digital team work closely with the marketing team to post all the top news of our titles.
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