Roy S. Ferrari had a 35 year sales career, being one of the top salesman in 5 companies in 4 industries. He was twice a schoolboy National Athletics Champion which gave him his competitive spirit for sales which led to his successes, which included multiple Presidents club trips.
Roy wrote the book to showcase how the methods that he used to be the best could help you and tells this through stories of the successes and failures along the way. He is entertaining and funny and this personality is evidenced in the book.
I Thought I Was an Egg, but I’m a Coffee Bean
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