Alan Sherry
Alan Sherry moved to Sydney from London in April 2011 with his wife and two children. Since that day, no one has ever called him Alan again.
He’s a creative director and has built a career inventing narratives and developing marketing for brands to help them get noticed by their audiences. He loves what he does but also likes to spend time following his own briefs.
He takes inspiration where he can find it – from music, art and movies mostly. More recently, Sydney and those who founded it have piqued his creative curiosity. In particular, the characters from his old hometown who preferred to dwell in the shadows of his current one intrigue him most.
And while many were just flawed humans trying to find their place in a place trying to find itself, some were much more than that. They exemplified an even darker side of the colonial conquests, a decay beneath the imperial pride. But in a landscape dominated by the traditional fables of ‘famous’ Australian criminality, the tales of these social misfits are often lost.
However, their stories are often far more layered, bizarre and sinister than the well-documented legends. Al is intrigued by these people – the downtrodden trying desperately to become the dominators – and the measures some of them were prepared to employ to make that happen.
Al is at pains to point out that his fascination with the darker side of life is in no way connected to his lifelong support of West Ham United Football Club.