Social Media channels are the triumph card of writers and authors these days. The ubiquity of information makes the audience familiar, which eventually leads to acceptance. However, not all social platforms give answers to your queries; you need to be really accurate in selecting what suits you the most. Some social platforms are merely for networking and conversation purposes, some are entertainment-oriented whilst the rest are for business and marketing purposes.

Austin Macauley Publishers are very keen to promote their valuable authors and their books through digital platforms. The book readers have been enjoying some wonderful reads across all genres by having access to them through digital media.

Every writer has a dream that their work is heard, shared and enjoyed by the whole world. It is, in fact, the right of every writer to become recognised. Self-actualisation and esteem are necessitated by every human being as per Maslow’s hierarchy of needs. So, it is comprehensible that authors want the readers who could dive deep into the plot, characters, theme, background and message which the writer has conveyed through their inscribed work. You have finished writing the book, half the challenge is over. The next challenge is to find out the audience who want to read your book.

So, what are the sources and mediums that a writer can use to promote his/her work in the digital space?

Below is a list of the top three social media channels that writers and authors can make use of to promote their work of art.

1. Facebook

If you are willing to go all guns blazing, then Facebook is the platform you need to start from. Facebook has around 2 billion-plus monthly active audiences; it certainly is a large number. You can reach out to your target market quite easily to showcase your writing talent as you want. Facebook offers a variety of different options that can be used to promote oneself.

• Facebook Profile:

It is a standard Facebook account in which you can update your biography, profile and cover images, and upsurge social networking.

• Facebook Page:

It is a more professional medium through which you can promote your books or share the latest updates for your audience. It also gives you the insights of your audience visiting your page on a regular basis.

• Facebook Groups:

If you want a specific audience to remain engaged with you, then this is the option you should be using. You can add or remove people as per your desire and it is private too.

2. Goodreads

Moving forward with a more specific option – Good Reads. It is a platform which has only readers, writers and authors on it. Your books would get relevant impressions, suggestions and recommendations from many of the industry experts available on Good Reads. It is the most relevant platform for writers who are willing to promote their books because Good Reads has:

• 90 million members
• 2.6 billion books
• 95 million reviews

3. Blogger

It might not sound like a typical social platform but a free online facility to promote your book through your personal website. Yes, you heard it right. Blogger is a product of Google that allows you to create a free website, write your content on it and then promote by sharing a simple URL with your respective audience. Putting icing on the cake, it does even allow you to earn through Google once your page has reached a set number of monthly users.

We hope that you will make full use of the given social media platforms to market your book.

If you need any additional guidance, feel free to contact Austin Macauley through an email at mail@austinmacauley.com

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