“How can I memorise these bio-cell structures?” a cancer research student asked. I explained visualisation and storytelling methods. As a result, the student reported spending less time at study, stronger recall from long-term memory and good exam results.The benefits of thinking in pictures can be powerful: pictures can transcend language barriers, they can convey a mass of information in mere seconds and they can be universally recognised.The story – Every Picture Tells – sets out to encourage improvement by thinking in pictures.