Marketing Breakfast

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy. Through the practical part of the book, the reader will be able to develop an effective marketing strategy for any company. Marketing Breakfast is packed with practical advice and insights that will make you return to the book again and again.The book starts with an explanation about what marketing means. It goes on to explore fundamental elements that may affect the marketing process, like consumers’ behaviour, target groups and pricing. Then it explains marketing techniques which will guide you to better understand the aspects that can affect your company’s results. In the third part, the book introduces the readers to the environment of traditional media, new media and promotion methods. At the end of the book, there is a practical part which guides the reader to prepare a marketing strategy step by step, which will be ready at the end of the book.

George Kitis was born in the summer of 1979 in Nicosia where he spent his childhood and teenage years. When he finished his two years of army service as a sergeant in the military police, he studied communications in Cyprus and at the same time obtained a diploma in banking and finance. He continued his studies in London where he got a master’s degree in media and communications management. Some years later, he became a chartered marketer from The Chartered Institute of Marketing in the United Kingdom. He had also attended numerous seminars about marketing, management and writing.

As a professional, he worked in the magazine-publishing industry, sales, marketing and for a lot of years as a brand manager for the largest alcoholic beverages company in Cyprus. Today he is the general manager and founder of Marketing LAB, a company offering marketing and training services for businesses.

George Kitis is the author of two books, Something Is Missing… and Marketing Breakfast: Learn It and Apply It. The author was a candidate at Public Book Awards 2017 in Greece in the category of ‘First Appear Authors’ for his book Something Is Missing… Both books are published in Greece and Cyprus, in the Greek language, by iWrite Publications in Greece.