Soulful Brands: Why the Future of Business Is Human

SOCIAL SCIENCE

Pages: 176 Ratings:

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Soulful Brands is a transformative invitation for leaders, entrepreneurs, and professionals who aspire to build authentic brands in a world where true differentiation lies in human connection.

In this book, Maria Brasil unveils the secrets behind brands that successfully align authenticity, strategy, and impact. Blending theory, practice, and real-life stories, she offers valuable insights for business owners and professionals looking to turn their brands into strategic assets.

Through the innovative Brand Anatomy framework, the book explores the essential pillars of authentic brands. In a practical and inspiring way, Maria bridges theory and reality, demonstrating how businesses—both big and small—can align purpose, values, and results to transform not only companies but also communities and markets.

Passionate about building soulful brands, Maria Brasil is the founder of Essence Branding, a B Corp specialising in brand strategy, she holds a master’s degree in Brands, Communication and Culture from Goldsmiths, University of London, and works as a professor at universities in Brazil.

TEDx speaker with international experience, she is the author of The Defendant’s Speech and Soulful Brands, works that explore themes such as branding and ESG.

She is also a member of the Brazilian Council for Women Entrepreneurs and Culture and the Conscious Capitalism Institute Brazil Ethics Committee.