I consider the art of sales to be a chess game well-thought, strategically planned and played carefully. One needs to know the rules of the game and the ethics. It is not only a matter of how well you know the game or play it but also a matter of human psychology, soul, character (which includes the elements of patience), fear, insights, instincts and correct observation without being hasty or careless which will help you prevail. It is a matter of how we behave when we are under pressure, when we are surprised and when we realise that we are not going to win. Can we control our nerves? Can we take it easy? Can we look for a different plan and adapt quickly when things go wrong? This is an art and it is more important than the knowledge. It comes with experience. The more you play, the more you are in control. The Art of Sales is based on exactly the same thinking. Play safely.