Interview with Business Inside Reporter – The Global Pandemic
In an insightful interview with Business Inside Reporter, our International Publishing Director, Jade Robertson, reflects on the challenges and radical disruption caused by the pandemic this year. With the closure of bookstores, cancellation of book fairs and a whole new set of demographical restrictions, our Director spoke with Business Insider on these challenges. Read the complete interview here. With our proactive approach, we took part in workforces generated by industry bodies, collaborated with our staff and distributors worldwide to ensure the undeterred flow of services. She said, “The pandemic forced people indoors, with limited means to entertain themselves, we strategized our efforts towards the sales and marketing of our E-books and audiobooks as well as our backlist titles, as an easily accessible form of entertainment for many around the world. It was important for us to take responsibility in the creative sector to continue to entertain, educate, and inform readers worldwide during an unusual time.” In the face of adversity, our operations went uninterrupted but with minor glitches and resulting in a great year in terms of book sales. She further added, "Our marketing strategy changed to have a key focus on selling and marketing our E-book, Audiobook, and backlist titles and as a result, this change had shown a growth of sales by 36% in our UK office and 56% in our USA office."