Why Work Hard?

Why Work Hard?

Non-Fiction

Pages: 48 Ratings:

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Hafiz Sheriff is a chartered accountant by profession and a seeker by nature. Over the course of his career as CEO in Sri Lanka, Bangladesh, and Hong Kong, he has championed the value of perseverance, self-awareness, and quiet leadership. His deep reflections on work, meaning, and personal growth have been shaped not just by boardrooms and factory floors, but by decades of observing life with curiosity and care. Why Work Hard? is both a memoir and a meditation—a reminder that fulfilment lies not in ease, but in the honest pursuit of one’s potential. Hafiz lives in Colombo with his wife, also a chartered accountant, and is the proud father of two.

Hafiz Sheriff is a seeker of truth in both people and history. A Chartered Accountant by qualification and a manufacturing leader by profession, he has spent his life navigating diverse cultures and industries across three countries. His career placed him in the company of individuals from all walks of life—each encounter adding to his quiet reflections on what truly shapes human character.

A lifelong student of history and human nature, Hafiz believes that character is not built in moments of ease, but revealed in moments of choice. In Character, his first book, he distills a lifetime of observation and learning into a thoughtful meditation on values, integrity, and the quiet forces that define who we are.