George Kitis was born in the summer of 1979 in Nicosia where he spent his childhood and teenage years. When he finished his two years of army service as a sergeant in the military police, he studied communications in Cyprus and at the same time obtained a diploma in banking and finance. He continued his studies in London where he got a master’s degree in media and communications management. Some years later, he became a chartered marketer from The Chartered Institute of Marketing in the United Kingdom. He had also attended numerous seminars about marketing, management and writing.
As a professional, he worked in the magazine-publishing industry, sales, marketing and for a lot of years as a brand manager for the largest alcoholic beverages company in Cyprus. Today he is the general manager and founder of Marketing LAB, a company offering marketing and training services for businesses.
George Kitis is the author of two books, Something Is Missing… and Marketing Breakfast: Learn It and Apply It. The author was a candidate at Public Book Awards 2017 in Greece in the category of ‘First Appear Authors’ for his book Something Is Missing… Both books are published in Greece and Cyprus, in the Greek language, by iWrite Publications in Greece.
Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy. Thr...