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Brian Sims

Born in Chiswick in 1946, the son of a wartime RAF pilot, Brian was educated at Hounslow College, attaining five GCE O-Levels.

A few years later, as a Xerox salesman, his exceptional selling skills helped him acquire the sponsorship necessary to embark on what was to become a professional race-driving career. These same skills eventually took him to Formula 1, as the marketing director of the Lola Ferrari and the Benetton Grand Prix teams. In a fascinating career, Brian also became the founder of the prestigious Motorsport Industry Association, manager of the Kyalami F1 Circuit in South Africa, a Sky TV motorsport presenter, a guest lecturer for the World Academy of Sport and the author of two highly acclaimed sponsorship books.

Awarded an Honorary Doctorate in 2018 by Birmingham City University, in recognition of his outstanding contribution to the motorsport industry, Brian has recently been appointed the Motorsport Industry Consultant to the University of Wolverhampton. He now lives in Shrewsbury with his South African born wife, Liz.


Brian Sims
Author's Books
You Don't Have to Be a Champion... to Be a Winner!

From fitting wheels to wheelbarrows in a builders’ merchant, Brian rapidly climbed the business ladder and became a Xerox salesman. He was unaware that the professional selling skills he was learning would one day propel him into the glamorous and overtly commercial world of F1.A disastrous debut ...

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